RADiUS-TWC, the boutique label from The Weinstein Company (TWC) is the first studio division dedicated to both multi-platform VOD and theatrical distribution. Utilising both traditional and digital media.
Our Brief
To bring to life their existing 2D logo in a motion Ident, working from a very specific understanding of the company’s ethos and positioning within the industry;
R/TWC is a progressive company with a new approach to film marketing/distribution. A fresh, modern and unique way of working, doing away with clichés or familiar filmic notions. With this in mind we were aiming at younger audience with an interest in independent/specialty film, whilst also promoting R/TWC’s use of multiplatform systems.
After gauging feedback we developed the storyboard and presented low resolution static renders.
Once approved, the storyboard was brought to life in a wireframe in order to get a good feel for the pacing and timing.
Higher resolution frames were then presented showing lighting, environment and different materials.
Finally a variety of soundtracks were designed and scored to a low resolution render for presentation. Once approved the different formats and ratios were rendered at 4k. An edited faster 3 second cutdown without audio was also outputted at this stage.
