OUR BRIEF
To arrange and manage all the logistics for a photoshoot of the main character, capturing a variety of ideas and scenes in preparation for the creation of the Key Art campaign.
The creative brief was clear in that it wanted to position this film and a mixture of farce and fable, which means they weren't afraid to do something that had a playful and even surreal concept. Whilst fairly dark in tone, its with a wink and a nod to the genre of the endearing, hapless anti-hero.
