OUR BRIEF
For the UK release of SAVING MR. BANKS we were asked by Disney to explore a number of creative options. These included adapting the artwork generated in Burbank to develop two campaign iterations specifically to attract an older audience.
DELIVERY
The complex and highly time sensitive media schedule required over 50 advert variations. From theatrical to home entertainment release, the principal 'red' campaign, as well as other artworks were adapted and delivered across multiple formats covering all print, outdoor and online channels. All ad production and delivery is handled in-house allowing us to maintain strict quality control and react to changing deadlines effectively.
